When it comes to promoting your business, it is interesting to consider and decide on which mediums the promotional campaign will be executed. The choice will directly affect the number of users you want to reach, as well as the target audience of your campaign. Among the different available channels, we can highlight the execution of Internet campaigns through platforms such as blogs, podcasts and video content. These would be the traditional mediums of the digital age and the ones that would allow us to reach the majority of users and potential clients, investing a minimum amount of our budget. However, in this article we will look at other ways to promote our business, less common and using emerging technologies.
One of the pillars in touristic marketing from the XXI century is based in offering new experiences with the objective of attracting tourists and increasing their loyalty. Among those experiences it can be found the gamification, a technique substantiated in applying game mechanics to achieve a goal. This technique has been applied by companies like Coca-Cola or Starbucks to promote their products. This article discuss how gamification can be the perfect fusion between mobile marketing and emotional marketing that helps you stand out among your competitors at the moment of catching visitors.