Augmented Reality (AR)

Augmented Reality applied to culture and art

• In museums, galleries and archaeological parks we use AR to offer our clients a more interactive, didactic and entertaining experience.

The use of AR allows us to show additional information about the context of the work or images and audio that complement it. Even constructions that have disappeared due to the passage of time, could be returned to that place for the contemplation and enjoyment of its visitors.

The use of Augmented Reality in Education

AR offers a multitude of possibilities for educational applications. 

• Many of these are focused on the education of children and adolescents with applications that help them, for example, to interpret the planetary system or to learn music and play the piano, such as the Holomusic XP project developed by Furious Koalas.

Augmented Reality applied to entertainment and leisure

• The use of AR in leisure and entertainment applications is often closely linked to interactive games promoted by brands and companies. Our AR projects offer players an experience where they interact with the real world, even with other players in real time.

The use of Augmented Reality in Industry 4.0

We use augmented reality together with our cloud computing services and the use of artificial intelligence (AI), using the most advanced techniques. Leading companies from all sectors are implementing augmented reality in their industrial processes for different uses, improving their productivity and quality:

• • Augmented Reality to support technicians in different areas: maintenance, production and management. The use of AR could help employees to solve on-site situations where there is a lack of specific technical knowledge of an operator who needs support in decision making.
  • Guided process visualisation and tele-assistance: Improves staff productivity, avoids displacement of more qualified staff to the point of conflict, can avoid risks for employees, reduces working times and costs.
  • Use of Augmented Reality for installation and quality control processes.

Augmented Reality applied to marketing and sales

• At events and exhibitions: Showing a product or an interactive catalogue will add value to the user experience. Using AR in your marketing actions is a visually powerful tool that captures the attention of potential customers.

Augmented Reality in the health sector

Its use in medicine can improve the effectiveness of healthcare. A clear example would be our ‘Healthcare Teleassistance with Augmented Reality’, a project carried out on 5G technology for real-time support of mobile emergency units.

Augmented Reality applied to Tourism

• Interactive tours: We develop immersive tours with AR by using special glasses, via mobile phone or tablet, which add virtual layers and transmit visual information about the real world in which the user is. An easy way to use AR would be to mark points of interactivity during a tour or route.